Instivate Announces the Launch of Instant Journalist for Media Companies

Seattle, WA November 7, 2007 - Instivate is excited to announce the official launch of a new online service that makes it easy for traditional media organizations to gather content from their audience.

Instant Journalist (www.instantjournalist.com) makes it easy to launch uniquely branded online news communities where people can help shape the news of the day by creating stories with video, images, and text. Instant Journalist's hyperlocal mapping tools allow any story to be placed in a specific neighborhood, giving people the ability to keep track of the news in their own backyard. In addition, Instant Journalist's rating, tagging, and commenting tools allow the site's readers to help filter and expand on the news submitted by other members of the community.

Setting up a site on Instant Journalist is quick and affordable. While competing solutions take months of expensive consulting and often require sharing advertising revenue with the solution provider, Instant Journalist has a simple monthly fee that starts low and grows only as the site's traffic increases.

"Many media companies have been reluctant to get into user-generated content due to the high cost of entry, ongoing management costs, and an uncertain profit potential.", said Scott Durham, President of Instivate. "Instant Journalist enables them to get started with audience news participation with a low initial cost and a technology that scales with their business."

The speed of deployment for an Instant Journalist site makes it ideal to respond to breaking news events. For example, when a big winter storm threatens, broadcast media outlets could have an Instant Journalist site up, branded, and available to the world in just minutes, ready to collect the stories, images, and videos of the unique events happening to ordinary people in the path of the storm.

Instivate's unique InEdit content management tools make it easy for non-technical users to control and change the content on their Instant Journalist site. In addition to offering a selection of pre-built themes to choose from, InEdit allows site owners to edit content directly on the page they?re viewing. In-context editing, moderation, and drag-and-drop tools make it quick and easy for organizations to put their own unique stamp on their Instant Journalist site.

For large projects, Instivate Professional Consulting is available to tailor a site's look and feel to match an existing brand or other original design. It takes less than a minute to launch a new site with Instant Journalist, and Instivate is currently offering a one-month free trial to allow people to take the features of Instant Journalist for a test drive. Subscribers can then choose from a range of full-featured packages starting at just $18 per month.

About Instant Journalist:

Instant Journalist makes it easy to create and own an online news community where anyone can take part in reporting the news of the day. From individuals to neighbors to traditional media companies, Instant Journalist?s unique tools puts user-generated news within easy reach. Visit www.instantjournalist.com for more information.

About Instivate:

Instivate is a privately held company that is dedicated to allowing people to easily create websites that get things done. With a core platform of innovative content management tools and an infinitely scaleable data delivery system, Instivate is delivering a new generation of tools that makes it easy to launch, easy to own, and easy to succeed online. www.instivate.com

Contact: Scott Durham 866-356-9159 http://www.instivate.com/contact PO Box 22869 Seattle, WA, 98122-0869